Foundational knowledge - Contemporary Behavior Change Theories: Introduction

Home All courses

This book presents the basic theories: Fogg Behavior Model, Internet Intervention Model (RIIM), and the Persuasive Systems Design (PSD).

1. Introduction

Contemporary theories emerged once with the development of mHealth apps towards more interactive and adaptative functions that required more than just the components of traditional behavior theories presented above (Salwen-Deremer et al., 2019). Fogg Behavior Model, Internet Intervention Model (RIIM), and Persuasive Systems Design (PSD) model are some promising behavior change models that showed good results with mHealth apps (Salwen-Deremer et al., 2019).