Although signing up for various social media platforms is free, there are costs involved in maintaining, managing, and measuring your efforts. Therefore, a budget must be created to cover the following:

  • Staff time/labor: At least one person should be dedicating 33%-100% of his/her time to social media.
  • Technology and equipment: Items such as a computer, smartphone, and internet access are essential for participating in social media.
  • Advertisements or ads: Platforms such as Facebook have made it difficult to reach your audience without spending money on advertisements. Ads can be as cheap as $5 to reach your followers. Platforms such as Twitter, LinkedIn, Instagram, and Pinterest also have ads available.
  • Social Media Management System (SMMS) monthly fees.
Other relevant social media tasks: Other costs to consider could include a graphic designer to develop visuals and infographics for social media platforms, or funds needed to create videos for YouTube.
Last modified: Saturday, 15 October 2022, 1:02 PM