It is important that the social media channels accept feedback and comments. Your organization should be courteous and professional in your messaging and ask that users do the same.

Usually, disagreement is welcomed on social media to foster engagement and discussion. Your organization may maintain a specific position but can also respect different viewpoints if they are presented in a civilized manner. Comments on social media platforms should go through a moderation process and should be posted provided that they do not contain content that is abusive, uses offensive language, is off-topic, or is obviously spam.

It is also important to set guidelines for staff on what you will not address, such as financial matters or other elements of your business.
Last modified: Saturday, 15 October 2022, 12:57 PM