Step 4: Define the Metrics and Data Collection Tools

Measurement of social media activity allows your organization to understand and improve your social networks. Key performance indicators (KPIs) are metrics that are most important for charting progress toward your SMART goals and objectives.

Many social media platforms as well as social media management systems (SMMS) provide their own analytics. It is essential to keep track of how activity is measured. A great way to start is to create a spreadsheet to monitor and report.

Collect the data, analyze the data, turn what you have learned from your data into action, and start measuring again. Collect data in regular weekly or monthly increments.