Concerns when using social media in health

A primary concern with the use of social media in health is maintaining confidentiality, privacy, and boundaries concerns. In a breach of confidentiality, a health care professional and their organization may become liable under federal HIPPA and state privacy laws.

To comply with HIPPA laws, social media posts must exclude any personal identifying information (of the patient). This is known as “de-identification” and should assure that absolutely no identifiable information is shared. It is suggested that healthcare organizations establish employee guidelines regarding the use of social media and type of information that can be posted.