With a sophisticated reimbursement strategy, innovators can be proactive. They can anticipate the most pressing questions payers will raise about their new devices and prepare a recommended approach to coding, coverage, and payment, a strong body of supporting evidence, and advocacy from powerful physician groups that can dramatically increase their chances of receiving favorable reimbursement decisions.



(McKinsey&Company, n.d.)

An alternative to reimbursement can be marketing the solution directly to the end user (healthcare provider or individual person) but this option should be evaluated and the business plan should be adjusted accordingly.
Last modified: Saturday, 4 February 2023, 3:59 AM