It is important to keep a secured master list of social media logins and passwords to make sure passwords are safe and secure. This should only be shared with people who will need this information. In the event someone working on social media for your organization leaves, it is a good practice to change all passwords to not allow them to access the organization's accounts once they leave.
Some organizations don't allow staff to use Facebook or other social media platforms during working hours. Work with your IT staff to ensure that the key people working on social media within your organization have permission on their computers and/or smartphones to utilize social media.
What if you or someone in your organization wants to use their personal Facebook account to represent the organization? Keep in mind that there is a fine line between personal and professional in the social media sphere. Set guidelines for staff. For example, if a staff member wants to put his/her job title and represent your organization on Facebook or any other social media, this is okay as long as he/she follows the guidelines set by the organization. For example, you do not want a staff member to tweet points of view that conflict with your organization's stated goals.
For more information on managing security and privacy, review this Pinterest board of various companies' social media policies or other social media policy examples from more than 100 companies.