Step 8: Benchmark the organization

Measurement is a comparative tool, so to measure success the organization should be compared to a benchmark or peer organization that is performing well.

Example: Facebook Insights allows you to do this with the "Pages to Watch" function. Facebook Page admins can see how their own page compares to others in terms of new likes, posts, and engagement. Moreover, the “Insight” function that most social media pages offer (Facebook, Instagram, Tik Tok. Youtube, Twitter – all have them) helps your organization see the metrics of the posts and decide what is the benchmark of the organization.