7. Facilitate Health-Related Research
Social media has a
dual role in facilitating health-related research.
- First, it provides
additional data about patients disease experiences by analyzing their
conversations on social media, which ultimately leads to an enhanced
understanding of patients experiences.
- Second, social media has the potential
to recruit participants for health-related research as data shows that social
media performs better than traditional methods in terms of recruitment,
especially for hard-to-reach populations (e.g. immigrants) (Junhan & Wang,