Book
Social Media in Health
Various considerations about Social Media in Health.
Each book chapter presents a specific key issue!
2. Professional Networking
The most popular use of social media in health is for professional
networking. In this scenario, healthcare professionals participate in online
communities where they can read articles, follow and listen to experts,
research new medical developments, interact and consult colleagues
regarding patient issues.
In this community, physicians can share cases and ideas, make referrals, disseminate their research and market practices for health advocacy (Ventola, 2014).